What competitors are actively running on LinkedIn, Meta and Google. Their real positioning bets, not aspirational decks.

• LinkedIn +12 ForeFlight: 14 active ads pushing "predictive MRO for fleet ops" angle. 2d
• Meta Ad Library +5 SkyDemon: targeting GA pilots with "fuel-planning add-on, free trial". 3d
• Google Ads Transparency SEM Garmin Pilot: bidding on "EFB software" + 8 brand-defence terms. 5d
• LinkedIn · NavBlue: video creative leaning into "Skywise integration" message. 8d

Average rank of competitors on the top 50 category keywords. Weekly delta.

• ForeFlight 34% SoV −0.6 avg pos 5.2
• Garmin Pilot 17% SoV ±0.0 avg pos 9.1
• SkyDemon 12% SoV +0.3 avg pos 11.4
• NavBlue 9% SoV −0.4 avg pos 14.7

Monthly visits per competitor domain, 12-month trend. SimilarWeb + Semrush blend.

• foreflight.com +8.2% 1.42 M visits / mo · April 2026 · trending up since Q1. 3d
• garmin.com/aviation −2.1% 880 K visits / mo · slow decline trend across last 4 months. 3d
• skydemon.aero +3.4% 410 K visits / mo · spike from organic UK traffic. 3d
• navblue.aero +0.4% 95 K visits / mo · steady; bounce rate 62%. 3d

What Aviation Week, Flightglobal and ATW plan to cover next quarter so PMM can pitch in early.

• 12May
  Aviation Week · "Connected MRO" feature Pitch deadline 6 May · predictive maintenance vendors invited.
• 28May
  Flightglobal · ATM software special Editor: J. Holmes · case studies wanted, EU + APAC carriers.
• 10Jun
  ATW · flight-data analytics roundup Pitch deadline 24 May · named-vendor list still open.
• 02Jul
  Aviation Week · Q3 EFB benchmarks Annual EFB scorecard · criteria due to vendors 1 Jun.

Competitor names appearing in r/aviation, r/flying, Hacker News and public LinkedIn posts.

• r/flying · 124 upvotes1d

  "ForeFlight's new pricing tier feels aggressive. Anyone tried SkyDemon as a backup yet?"

• Hacker News · show HN2d

  "Anyone using SkyDemon's new fuel add-on? Curious how it compares to Garmin Pilot."

• LinkedIn · B. Carter, fleet ops4d

  "Six months in on NavBlue and onboarding is still painful. Lining up a Garmin Pilot eval next."

• r/aviation · 47 comments6d

  "Why is everyone hating on ForeFlight pricing lately? Genuine question."

Competitor ratings and review themes (layoffs, burnout, leadership). Talent and culture intel that often precedes strategic moves.

• ForeFlight 3.9 ★ −0.18 "layoffs", "RIF" trending
• Garmin Aviation 4.2 ★ ±0.02 "slow promotions" recurring
• SkyDemon 4.4 ★ +0.08 "flexible", "small team"
• NavBlue 3.6 ★ −0.22 "reorg", "leadership churn"